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Users will soon have a fresh option that enables them to reduce the quantity of AI-created content appearing in their feeds. This step comes as the service disclosed that it now features over 1 thousand million content made with AI.

Trial and Implementation

This change is being tested over the coming weeks before a full-scale launch. This development comes amid a rise in AI content, driven by new content generation software.

AI Proliferation Online

Studies have shown that nearly one in 10 of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A large amount of this output is classified as “AI slop”, a label for poor-quality, factory-style content that is frequently illogical or surreal.

Based on user feedback that a lot of users enjoy content produced via AI tools, including digital art to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own choices,” stated a company executive.

Scale of AI Content

The platform disclosed that there are currently 1.3bn videos on its service labeled as AI-generated. Overall, more than 100 mn videos are uploaded to the app daily, making clips made by AI a relatively small percentage of its total content library.

User Control Features

Users will be capable of decrease or raise the level of AI-generated videos they view by opening the topic control feature in the application and choosing the AI content topic. Other topics that can already be adjusted under the tool encompass current affairs, style, beauty, and dance.

AI Disclosure Rules

TikTok’s policies mandate content makers to label convincing artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.

Furthermore, the app will henceforth attach an “AI-made” label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is intended to deter users from trying to bypass the tagging system.

Educational Initiatives

TikTok is furthermore launching a $2 million educational fund for specialists and groups to produce informative material about responsible artificial intelligence. This program will support educational bodies focused on teaching computer science.

Moderation Strategy

The platform has justified its safety measures, during controversy over intentions to lay off hundreds of review team members in the UK. The company is set to eliminate a significant number of roles in its trust and safety department in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that people-led review would still have a role, but AI can protect employees by filtering out the most harmful content prior to it gets reviewed by staff. The company announced a notable drop in disturbing and violent content handled by content reviewers over the previous year due to intervention by its machine learning processes.

It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is really helping us process content quickly.”