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"Parents residing in north London is looking for an extraordinary and skilled instructor to support their youngest child on his initial journey to becoming an British gentleman."

Upon seeing this post, you might easily skip the term "initial stages" as mere figurative language.

However, it could be the most significant aspect of this unusual job advert, as it seeks to hire a tutor for a 12-month-old.

Hundreds of submissions have now been submitted since the unnamed family advertised their request for the £180k-a-year tutor, who has to be "a uniquely qualified person".

During the past few weeks, the post has gained attention throughout the media, with numerous questioning why?

Forward-Thinking Method

The CEO, CEO and founder of Tutors International, which is supporting the family in their quest, said that notwithstanding first skepticism, he considered the plan "visionary", and "innovative".

When he met the family, he noted they understood the atypical aspect of their requirement, and how immature their son is.

Nevertheless, they clarified that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that age "cultural bias had by then become established".

But what does the family mean by "cultural predisposition"?

It's "comprehensive", he responded. "The manner you eat, how you speak".

He said the older sibling had adopted "very nuanced, non-verbal cues" from the family, and had assumed their cultural ways. The family explained to him they did not want this pattern to recur with their new baby.

The strategy: To hire a British tutor, who needs to speak with Received Pronunciation, to guide the baby from the very start.

Subtle Influence

"A great deal of the education at the start here is somewhat acquired indirectly," explained the CEO.

It's via this natural absorption that the family are expecting the child will pick up the UK customs they wish to instil.

The consultant noted the tutor had to be someone who went to "the appropriate educational institutions – comparable categories of schools as the family aspire to send their son to".

"The educator must be the appropriate candidate, they'll be doing things they aren't even aware they're doing, simply by nature," he added.

Money No Object

The family told Adam the successful candidate should ideally also have familiarity of or passion in equestrian activities, skiing, creative fields and musical activities so as to inspire the child in a broad spectrum of hobbies.

More than that though, he explained the family wanted the tutor to sign up the child on a variety of courses so the child would be "equestrian training and starting an musical instrument by the time they are approximately three years old".

In the family's minds, helping their son grow into a "UK sophisticate" will result in success and provide access.

"Considering the pros and cons of that, because it's undoubtedly a class statement," he comments.

But, in spite of all this tutelage in "UK identity", might the child adopt what is termed cultural influence from the international family he lives with anyway?

"Certainly", answered the CEO. "The parents understand this may not work, but they've simply adopted the perspective of, 'let's give it a go and let's go as quickly as we can', because the cost of it is irrelevant," he stated.

Impractical

A number of in the tutoring industry who express similar reservations.

An education leader, CEO and founder of Blue Education, who supplies private tutors, stated that "the process of becoming bicultural, or in fact, becoming oneself, is something that must be experienced personally, not designed."

He explained that he had moved from Asia to the UK at the age of seven, and had been brought up experiencing and practicing dual heritages. He went on to learn at Cambridge University.

"The notion that an individual can function as a embodiment of Britishness, someone who can somehow impart the attributes of a British gentleman upon a infant child, appears idealistic and impractical," he commented.

"In my experience, having a typically UK tutor from babyhood will will not automatically create the goal they want.

"I never had such a figure, and yet I have been fortunate enough to enjoy several of the experiences they desire for their son."

He continued: "The truth is, self-identity should not be forced from the outside influences; it must be chosen, and it must be internally driven."

Acquiring Englishness

Certainly, Britishness is something Adam thinks can be taught – and sold.

"I think the fact that the international society holds us in this light is something that we should be cherishing|valuing|appreciating